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TikTok is introducing a new feature that enables them to lessen the quantity of artificial intelligence-produced content appearing in their streams. This step comes as the platform disclosed that it currently hosts over 1 thousand million content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the following weeks before a full-scale rollout. This advancement aligns with a surge in AI-generated material, driven by new AI video creators.

AI Content on Other Platforms

It has been noted that nearly one in 10 of the fastest-growing content creators on a competing service primarily display AI-generated videos. A significant portion of this content is deemed mass-produced AI material, a label for inferior, mass-produced content that is typically nonsensical or surreal.

Based on user feedback that a lot of users appreciate content created using AI tools, ranging from digital art to informative clips, and we intend to provide users the power to adjust the amount of that, according to their own choices,” commented a platform representative.

Scale of AI Content

TikTok announced that there are now 1.3bn videos on its network identified as artificially created. Overall, over 100 m videos are added to the platform every day, making clips made by AI a minor percentage of its total content library.

Customizing Your Feed

Viewers will be capable of reduce or increase the volume of AI content they watch by accessing the content preference setting in the platform and selecting AI-made media. Additional categories that are already be adjusted under the filter include politics, clothing, beauty, and dance.

Platform Guidelines

The platform’s policies mandate users to identify convincing artificially created content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any believable AI video that is without a tag can be taken down under its terms of service.

In addition, the platform will henceforth add an AI-generated watermark to content created with its built-in AI features, or detected by an industry-wide initiative for spotting AI-generated material. This step is aimed to help prevent users from seeking to circumvent the tagging system.

Responsible AI Funding

TikTok is furthermore establishing a $2m awareness program for experts and organizations to produce informative material about ethical AI use. This program will support educational bodies dedicated to training programming and robotics.

Content Safety Approach

The platform has defended its content review process, during discussion over plans to make redundant numerous review team members in the UK. It is expected to reduce 439 jobs in its user protection team in London, with trade unions and internet security professionals expressing worry that humans are being replaced by AI moderation.

A senior executive clarified that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content before it gets reviewed by people. The platform reported a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its AI tools.

We believe it is crucial to integrate humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a lot of the machine support is making a difference process content quickly.”